Antonia Y. Jewelry
Antonia Y. Jewelry creates affordable yet luxurious accessories in bold bohemian designs. I helped build an online store that accurately portrayed her brand by choosing colors which complimented her logo, typography to match the quality of her products, and updating the store with her latest images to appeal to the lifestyles of her target audience.
Scope of work
E-commerce Website Design, Email Marketing Design
Kyra helped me to revamp my website with utmost efficiency and professionalism. She set out clear objectives and timelines with me and ensured that everything was well communicated along the process. She understood what I was looking for 100% of the time and always kept to the agreed deadlines.
I was so pleased with my first project with Kyra, that I have now asked her to create monthly email newsletters for my brand as well.
ANTONIA YUE, FOUNDER OF ANTONIA Y. JEWELRY
Average order value
Average order volume
Antonia features an array of gemstone jewelry, commonly using opals, pearls, moonstones and colourful tourmalines. I wanted to highlight her specialty, and allow users to easily find their favorite gemstone pieces. A mega menu was chosen to categorize shopping by different categories in a clean, sleek design.
Utilizing the same concept, a sidebar menu is featured on the collection page which let users navigate through the different categories efficiently without having to go back to the main menu. Further sorting options are available on the page, allowing users to sort by featured, best-selling items, alphabetical order, date or price.
Antonia offers a bespoke jewelry service. I made a dedicated page for it featuring images of past pieces and a detailed step-by-step process in an accordion tab to keep the page from overcrowding with information. A contact form was added for potential customers to inquire immediately, and ready made collections are at the bottom of the page to redirect users to continue shopping.